How Alfredo de Goeye transformed Sertrading into one of the largest and most promising trading companies in the country

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How Alfredo de Goeye transformed Sertrading into one of the largest and most promising trading companies in the country

With over 23 years in the Foreign Trade market, we stand out for our leadership in the sector and our commitment to acting with intelligence, excellence and innovation to find personalized solutions and opportunities for our customers.

With 20 years of experience in importing and exporting between Brazil, Africa and Asia, it was the opportunity to import temporary equipment for a giant oil company that led Alfredo de Goeye, aged 50, to start Sertrading. Shortly after, in another great business opportunity, this time for dairy exports, we won over markets in over 60 countries with the subsidiary Serlac.

Focusing on consulting intelligence for importing, we are currently one of the largest and most promising trading companies in the country, with annual revenues of BRL 23 billion. From running shoes to cars, from perfumes to aircraft, we import everything from raw materials to final products for large companies in different segments of the economy.

In the podcast episode "Do Zero Ao Topo" [From Zero to the Top], Alfredo de Goeye shares the details of the untold story of this successful journey.

Check it out below!