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By Sertrading Sertrading March 25, 2025
Rosa Teixeira construiu sua trajetória no comércio exterior enfrentando desafios e superando barreiras. Iniciou sua carreira como secretária executiva, atuando por 13 anos até ser convidada a integrar a área financeira de uma trading. O novo desafio trouxe aprendizado, crescimento e a certeza de que estava pronta para dar passos ainda maiores. Em 2016, ingressou na Sertrading, onde hoje ocupa a posição de Gerente de Câmbio e Trade Finance. Mas sua trajetória não foi apenas sobre números e estratégias – foi também sobre navegar em um ambiente corporativo, onde todas as suas lideranças diretas, eram homens. Ao longo dos anos, Rosa experimentou diferentes estilos de gestão. Trabalhou com líderes que, em vez de impulsioná-la, disputavam espaço, limitavam sua visibilidade e dificultavam seu crescimento. Apesar de desafiador, isso, não definiu seu caminho. Foi na Sertrading que encontrou uma liderança que fez a diferença. Homens que não apenas reconheceram seu talento, mas ensinaram, incentivaram e apoiaram sua ascensão. Esse apoio transformou sua jornada e reforçou algo essencial: trazer o universo masculino, para essa discussão é fundamental. Quando líderes compreendem seu papel na equidade de carreira, eles se tornam aliados na construção de um ambiente mais justo, onde mulheres podem crescer sem precisarem lutar sozinhas. Hoje, Rosa segue conquistando seu espaço e inspirando outras mulheres a acreditarem no próprio potencial – e incentivando mais homens a fazerem parte dessa mudança.
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thiago pontes
February 16, 2024
How do you import an aircraft? What are the steps and precautions when bringing a helicopter into Brazil? What are the most efficient ways to do this type of business? These and other questions were answered by the vice-president of Sertrading, Thiago Pontes, in an interview on the podcast Helitalks! On the occasion, Thiago spoke about the complex process of importing aircraft and shared his perceptions and specialized knowledge to provide an in-depth view of a world that, for many, remains a mystery. The vice president highlights the importance of having a well-defined strategic plan to identify the best solutions and opportunities. A company like Sertrading, a leader and reference in aircraft imports in the country, provides specialized consulting for customers, guiding them on the five main pillars: operational, logistical, tax, financial and technological. Regarding the operational process, importing an aircraft involves a significant amount of documentation, including airworthiness certificates, registrations, tax documents and many others. When the customer decides to rely on a trading company, the role of the partner company is to assist in negotiating sales contracts in order to ensure that all terms are favorable for the importer and that all necessary documents are in order. Another crucial step is compliance with Brazilian aircraft safety regulations and standards. For this reason, the company oversees approvals, ensuring that the helicopter or airplane meets all regulatory requirements in Brazil. In the case of purchasing used aircraft, the entire analysis and procedure occurs with even more scrutiny. The topics discussed in the interview did not fail to highlight the logistical complexities. At this stage, the trading company also offers all the necessary support in transporting the aircraft from the country of origin to Brazil, including air or sea details, cargo insurance and customs clearance. In addition, it assists with customs and tax procedures so that all tax obligations are satisfied. By opting for this approach, the total cost associated with importing an aircraft is considerably lower, and this is due to Sertrading's ability to optimize the import process, negotiate more advantageous prices with suppliers and deal with complexities. Sertrading operates with intelligence, excellence and innovation to find personalized solutions and opportunities for its customers. With 23 years in the sector, it has become a reference in quality. Want to know more? Watch the video!
pacto global da onu
February 16, 2024
Committed to helping tackle society's most pressing challenges, Alfredo de Goeye, president of Sertrading, signed the letter of adherence to the UN Global Compact and its Ten Universal Principles in the areas of Human Rights, Labor, Environment and Anti-Corruption. Launched in 2000, the Global Compact is a call for companies to align their strategies and operations with the Ten Universal Principles in the areas of Human Rights, Labor, Environment and Anti-Corruption and develop actions that contribute to addressing society's challenges. It is currently the largest corporate sustainability initiative in the world, with more than 16,000 participants, including companies and organizations, across 70 local networks in 160 countries. The Global Compact is not a regulatory instrument, a mandatory code of conduct or a forum to police management policies and practices. It is a voluntary initiative that provides guidelines for promoting sustainable growth and civic responsibility through committed and innovative corporate leadership. Sertrading is committed to making each of these principles part of the company's strategy, culture and daily operations and, in this way, starting a new chapter in our history, in which we promote significant positive impacts not only on employees, customers and partners, but also on society.
Uma grande placa do show de aviação Catalina com um avião ao fundo.
By Carolina della Nina February 16, 2024
Flying even higher in the sector, in 2023 we had the honor of actively participating in the biggest aircraft events in Latin America, shaping the future of Foreign Trade in the segment. In May, we were at HeliXP, the largest rotary wing event in Latin America. The fair brought together the main launches and technologies on the market with the exhibition of helicopters, demonstration flights, presentations and workshops on import solutions and much more. The following month, in June, the Catarina Aviation Show brought together manufacturers, companies and executive aviation partners with global launches of jets, helicopters and supercars. As absolute leaders in the aircraft import segment and prominent in vehicle imports, we were present with the biggest (and most beautiful!) stand at the fair. In partnership with Ford, we presented the launch of the F-150 pickup truck and offered a unique experience: test-drives of the powerful and iconic Mustang Match-1. In August, we participated in Labace, the largest and most important business aviation event in Latin America, a meeting place for the main aeronautical suppliers and service providers, aircraft owners and enthusiasts in the area. In the Sertrading space, we welcomed Robert Scheidt, brand ambassador and multi-olympic medalist, at an exclusive cocktail party for guests. The fair was an opportunity to strengthen ties and relationships with customers. We are excited to be part of important events in the aviation market and look forward to sharing more inspiring experiences. Together, towards new heights and new destinations in 2024!
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